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A landmark of Texas Tech since 1975, Red Raider Outfitter is a destination stop for fans and alumni. Hosting thousands of fans on game day, the store has become a platform where stories of legendary victories are shared and celebrations are reminisced about. Every campus has the shop that has seen it all... we’re that store, and take pride in having that honor.

We’ve been around since 1975, living out a long-standing tradition of exceptional products, top–notch service, and a fun shopping experience! Our in-house design team creates quality collegiate sportswear and apparel with the most innovative designs and highest standards of craftsmanship. Red Raider Outfitter is alumni-owned, student-operated and local.

 

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Ever wondered where “Wreck ‘Em Tech” came from? In the early 90’s Red Raider Outfitter coined the phrase into retail products. The trademark was was gifted to the school by Red Raider Outfitter and added by the University as an official spirit phase that now sits along side Guns Up! Our original "Wreck  'Em Tech” game day t-shirt has become a long standing two decade tradition on campus. It’s with great fan anticipation that we create and release a new official game day t-shirt for the upcoming season. Fans know that the only place to buy the real thing is at Red Raider Outfitter. You’ll understand after your first game. We create the shirt Jones Stadium wears.